Bruce Mikula

201 230-1657

bmikula@gmail.com

Strategy

Design

Art Direction

Production

AdsAds.htmlAds.htmlshapeimage_1_link_0
AwarenessAwareness.htmlAwareness.htmlshapeimage_2_link_0
Pre-launchPrelaunch.htmlPrelaunch.htmlshapeimage_3_link_0
InteractiveInteractive.htmlInteractive.htmlshapeimage_4_link_0
BrandingBranding.htmlBranding.htmlshapeimage_5_link_0
HomeHome.htmlHome.htmlshapeimage_6_link_0
Pharmacyshapeimage_7_link_0
ConceptsConcepts.htmlConcepts.htmlshapeimage_8_link_0
EventsEvents.htmlEvents.htmlshapeimage_9_link_0

Trade offer for medical information

Trade offer for Catalina Point-of-sale

These branded and non-branded materials addressed product substitution at the pharmacy level. Journal ads spoke to the issue from a corporate point of view and a pharmacy kit was developed to give pharmacists a better understanding of the switching issues and differentiated mixed insulins.